Directing & Commercials

leading creative direction and execution of projects.

chicago fire's 2023 adidas kit launch commercial (Director/Lead editor).

This is a 30 second commercial spot I directed staring local Chicago influencer Dilla. The video was our leading feature of a five part video marketing campaign I created to promote Chicago Fire's first ever match against St. Louis City FC. This was a project I was able to own from creating the pitch deck, storyboarding, script writing, directing production, and leading post production.(Marketing lead/production director/post production).

Chicago FIre Football Club REbrand

The Story of Chicago Fire FC's New Visual Identity

this was an Apple TV project outlining our club history and important events. Shown here is the introductory segment to the full 8 minute feature. I led the creative direction and execution of DJ steps inclusion with the help of our team. The concept was created by ted bryant. (director/creative approach/editor/lighting).

Limited budget, timeline, and location options lead to creative solutions. Our jersey reveal was filmed in a parking garage in Florida far away from our home in Chicago. We aimed to match the gritty feel of our hometown through this unique execution.

I directed and edited our in stadium hype video for the 2023 season. From leading the creative approach of the video, to managing crew and production on set, to directing talent, this was a exciting project to work on.

For our 2022 media day i was in charge of the directing talent and the technical execution of the project. being able to get the best emotions out of players is something i enjoy most and making them feel comfortable. our work was utilized for tv advertisements and in-venue experience.

I Directed and scripted this entire production for the arrival of superstar xherdan shaqiri to the chicago fire. this spot was created in a 24 hour time frame from production to post.

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